Innocent sparked a debate on Twitter with their newest smoothie 'Bolt From The Blue' after sharing a picture of the product in April. Mentioning its blue hue six times in their tweet - they were inundated with responses from Twitter users adamant the drink is actually green. Not a company to shy away from a challenge, the brand embraced the controversy and opened the "Definitely blue café" in London Covent Garden.
Created with production studio Bompass & Parr, the event promised a "multi-sensory journey into blueness". Read a step-by-step account of the experience in our post-event analysis.