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  • Shirra Smilansky

Hello Happy House


On a sunny Friday afternoon we ventured down to Shoreditch for Benefit Cosmetics 'Happy House' activation. The all-pink pop up brought to life the different qualities of the brand's new foundation. For beauty junkies this was a 'not-to-be missed' opportunity to really immerse themselves in the world of Benefit.

Highlights included four Instagrammable rooms included the world's first Benefit Supermarket and a mirror ball room. Did it leave us grinning from ear to ear? Take a look at our post-event analysis to find out more details about the experience.

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