FITNESS FIRST DANCE LIKE DIVERSITY
Launch Event, Social Media Installation & Branded Content
Electrify launched Dance like Diversity on behalf of Fitness First with a Promotional Marketing Campaign. The event featured Diversity doing a live performance, a 3D Projection Mapping and a Social Media 'live tweet' installation. The Dance performance was captured for branded content purposes to promote the new 'Dance Like Diversity' exercise class at Fitness First, through an impactful event and video.
BEATS BY DRE
Event Location Management & DOOH Media
Electrify worked with Beats by Dre and MKTG to create an Outdoor Media event. Electrify was responsible for coordinating space hire for the Event, Photobooth, and celebrity appearance. The Location Sourcing brief saw us challenged to find a large impact and high footfall site in London to coincide with the 'SHOW YOUR COLOR' global roll-out. The experiential and DOOH Media site we found in Covent Garden was spot on to meet the brief's demands of a globally recognised location, that could also expose the campaign to shoppers and media, in order to raise awareness of the new colorful range of Beats headphones en-masse.
Guerrilla Marketing & Street Campaign
Electrify promoted BBM on behalf of Blackberry with a Guerrilla Marketing Campaign featuring Dance Flash Mob and Talent Street Teams to perform and create a theatrical display. In-Store a model search ensued, while on the streets, we toured a Branded Hummer around high footfall Outdoor Public Areas in order to promote BBM and engage a younger audience while driving footfall in-store.
Digital Marketing & Street Teams
Electrify launched 'Be The Face of JD' on behalf of JD Sports with. We created the original social media and iPad apps for the immensely successful digital voting contest in its first 2 years, and ran an In-Store Promotion Campaign featuring Street Teams, Social Media Marketing, Outdoor Media and Event Management. The social media contests culminated in casting events held a Private Hire Venues nationwide, and In-store to generate social media hype with the JD Sports target audience of inner city youth, while driving applications to 'Be The Face of JD'; its nationwide model search competition.
Branded Content Distribution & Street Teams
Electrify launched the 'Choose a Different Ending' Campaign on behalf of the Met Police with a Guerrilla Marketing Campaign featuring Street Teams, Branded Content Distribution (Interactive DVD Games) at Outdoor Public London Areas targeted by Trident. The guerrilla marketing initiative was designed in order to encourage under-privileged youth to consider the consequences of carrying knives and guns, through an educational and emotive street campaign in at-risk London Boroughs.