ORANGE ROCKCORPS COLLECTIVE
University Roadshow
Electrify promoted Orange Rock Corps Collective on behalf of EE with a Promotional Tour featuring Sign-Ups through a Brand Activation Taxi, at universities nationwide. The campaign visited Freshers Fairs events, in order to drive sign-ups to the Orange Rock Corps Collective program, which invites students to volunteer at a network of charities in return for free gig tickets.
ADULT SWIM
University Events & Social Media Campaign
Electrify promoted Adult Swim on behalf of Turner Broadcasting with a Guerrilla Marketing Campaign featuring Immersive Theatre 'Admiral Ackbar' Brand Ambassadors, and Social Media Marketing at Universities. The promotion was designed in order to raise awareness of Robot Chicken Star Wars 2 DVD with students, while creating a buzz on social media.
OPERATION BUMBLEBEE
Guerrilla Marketing & Street Campaign
Electrify visited halls of residencies at universities nationwide with a targeted branded door handle Promotional Distribution Campaign. The initiate was an Operation Bumblebee Awareness project on behalf of the Met Police, in a bid to educate students on anti-burglary and dorm safety precautions.
