In September, Bao Bao Issey Miyake presented “BAO BAO VOICE”, an interactive, multi-sensory event demonstrating the playful nature of the brand. The geometric construction of each Bao Bao bag creates infinite three-dimensional forms that take on diverse expressions when users touch and interact with them. Merging the product with movement and sound, the BAO BAO VOICE event allowed us to use these structures, shapes and textures to play the bags like musical instruments.
Read all about the activation in our post-event analysis.