SHOPPERS

LIBERTE YOGHURTS

Nationwide Sampling, Social Media & Brand Experiences

Electrify launched Liberte yoghurt's on behalf of Yoplait and Rapport, with a Brand Activation campaign featuring Product Sampling, Chef Demonstrations, Promotional Merchandise, Digital Marketing and Sales Promotion at Supermarkets and Events. The campaign was designed in order to drive product trial, demonstrate innovative recipes and drive sales for the new range of yoghurt at grocers nationwide.

OLIVE OIL

European Roadshow

Electrify Promoted Olive Oil's as a category on behalf of European Agricultural Commission with a Branded European Roadshow. The Campaign featured Product Sampling, Chef Demonstrations, In-Store Promotions, Brand Ambassadors, all as part of this Global Marketing and Promotional Tour, at Supermarkets in tthe UK and France. The events were staged in order to drive product trial and demonstrate innovative, healthy recipes for the olive oil category across Europe.

NONG SHIM

Product Sampling & In-Store Marketing

Electrify promoted Nong Shim noodles with an In-Store Promotion Campaign featuring Brand Ambassadors, Product Sampling and Chef Demonstrations, at Korea Foods Supermarkets in order to drive product trial and sales in-store.