SET MESSAGE, our detailed activation system covers an in-depth planning process to include detailed mechanics, messaging, locations, production drawings, contingency planning and a bespoke evaluation model for your project.
Planning with the SET MESSAGE System covers the following stages:
SITUATION & BACKGROUND
MESSAGE - KEY COMMUNICATION
SELECTED LOCATIONS & BRAND AMBASSADORS
SYSTEMS & MECHANISMS FOR MEASUREMENT
All purchases receive a complimentary digital download of the book 'Experiential Marketing, a practical guide to interactive brand experiences'.