BETTER BRAINSTORM 3 PART WORKSHOP SERIES

The BETTER creative methodology is a 3-part journey, that takes form as a workshop / brainstorm series. The process includes in-depth target audience research, and explores how to forge a deeper emotional connection with your customer through sensory immersion, thus defining your brands multi-sensory 'palette'. The big idea which will sit centrally, is designed to authentically express the brand's personality through a two-way interaction that is participatory, relevant and interactive. The final stages explore how the central concept can be effectively integrated into broader communications and social media for maximum reach, creating a content story, and triggering word of mouth through tailored mechanics.
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The creative process covers the following stages:
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BRAND PERSONALITY
EMOTIONAL CONNECTION
TARGET AUDIENCE
TWO WAY INTERACTION
EXPONENTIAL ELEMENTS
REACH
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All purchases receive a complimentary digital download of the book 'Experiential Marketing, a practical guide to interactive brand experiences'.