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Pop-Ups, Immersive Brand Experiences & Influencers

Electrify launched the Studio Range on behalf of Silentnight with a Pop-Up Shop Campaign featuring an Immersive Brand Experience, Social Media, Influencers and a Launch Party at a High Street Retail Unit and a Gallery. The events were designed in order to showcase the new range of Studio personalised beds and mattresses, through an immersive 'walk-through' brand experience that turns 24 hours into 24 minutes, taking participants on a sensory journey from day to night and back to day again. The creative concept engages millennials and influencers while driving product trial and social media content.


Immersive Brand Experience Pop-Ups

Electrify promoted Mahou beer on behalf of Mahou San Miguel with a Pop-Up Experience featuring a multi-sensory Immersive Brand Experience. The participant journey was designed to engage millennials, educating Influencers and Trade on the Maestria draught and the history of the Mahou family since 1890. The events took place at a private hire venue in east London in order to create an authentic and immersive brand experience to educate trade and consumers on Mahou, its history, heritage and perfect pour.


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