Promotional UK Roadshow
Electrify promoted Barbie's Fashionista dolls on behalf of Mattel with a Promotional Tour featuring a Branded Roadshow, and 'Dance Flashmob' Brand Activation. In-Store Marketing and a tour of targeted Outdoor Public Areas, Events and Amusement Parks were carefully scheduled in order to launch the new Fashionista dolls. The tour was designed to showcase the remake of the famous 'Barbie Girl' music video and educate the target audience of young kids, teaching them how to dance the routine from the new Barbie dance music video.
Pop-Up Shop and Social Media
Electrify promoted Tatty Teddy on behalf of Carte Blanche Greetings with a Pop-Up Event featuring a 'meet and greet Tatty' Brand Experience and Social Media Marketing contest, at a Central London Retail Unit in order to promote the 'Me To You' and Tatty Teddy brands and create engaging social media content around Blue Monday.
ITV BRITANNIA HIGH
UK Trailer Roadshow
Electrify promoted Britannia High on behalf of ITV with a UK Wide Promotional Tour featuring an Immersive Brand Experience, Dance Showcase and Street Teams, visiting Outdoor Public Areas across 8 cities. The roadshow was devised in order to create a multi-sensory event tour that used immersive theatre to educated kids on dance routines and talent segments from the ITV series, thus bringing to life the content from the new TV show.