FINANCE & CHARITY

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ING GLOBAL

Ambient Media, 3D Chalk Art & Social Media

Electrify promoted ING bank, insurance and retirement services globally on behalf of ING with an International Campaign featuring 3D Chalk Art, a Social Media Competition, and Branded Art Installations at Global Shopping Malls and Airports. The campaign spanned 8 markets and was designed to raise brand awareness, and bring to life the brand's 'Be Good at Money' messaging, generating leads for local teams and CRM.

NATIONWIDE BUILDING SOCIETY

Branch Launches &  Promotional Distribution

Electrify promoted Nationwide banking offers on behalf of Nationwide Building Society with a UK wide Promotional Distribution Campaign featuring Branded Merchandise, complimentary sweets and flyers distributed by Brand Ambassadors at Stations, to raise brand awareness and drive footfall to local stores.

AMERICAN EXPRESS FLOW(RED)

Brand Ambassadors & Celebrity Photo-Call Event

Electrify promoted Flowe(red) on behalf of American Express with a Publicity Stunt featuring Brand Ambassadors and VIP Cat Deeley. The event featuring Flower Distribution at Outdoor Public Areas was designed to host a Photo-Call for the media to raise brand awareness and generate publicity for Amex's charity initiative.

UNICEF

Ambient Media Campaign

Electrify campaigned to raise funds on behalf of UNICEF's anti child trafficking and violence initiative, with a Guerrilla Marketing campaign. The Ambient Media approach featured Cardboard Cut-outs placed at Outdoor Public Areas, to raise awareness of the UNICEF's anti child violence  while generating intriguing photo content opportunities for media and passers-by.

UNISON

Guerrilla Light Projections

Electrify promoted Unison to protest government pay cuts, with creatively targeted light projections across public buildings throughout London.

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