FASHION, FRAGRANCE & BEAUTY

Our Fashion, Fragrance & Beauty portfolio is full of amazing projects and campaigns. We work globally across luxury fragrance, cosmetic, and beauty brands, producing retail, promotional and brand building toolkits and campaigns.

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CASIO G SHOCK

Interactive Installation & Retail Display

Electrify promoted Casio's G-Shock with interactive installations at retail, located in luxury department stores. The displays lined up to social media and were designed to drive sales and generate word of mouth buzz with shoppers, supporting the brands anniversary collection.

G-STAR RAW

Guerrilla Fashion Parade and Brand Content Distribution

Electrify Promoted G-Star Raw with a Global Guerrilla Fashion Parade, featuring Promotional Models. Branded Content Distribution from Denim Newspapers Kiosks promoted the G-Star RAW Magazine around London and Paris during fashion weeks.

BELLA FREUD PARFUMS

Pop-Up Promotional Counter

Electrify launched the new Bella Freud Parfums fragrance and candle range on behalf of Bella Freud, with a Promotional Fragrance Counter at Selfridges London. The project encompassed Design & Build, Video Content Production and Art Curation in order to Showcase the new range, and create an immersive brand installation for trade and media.

TED BAKER

Pop-Up Fashion Shows

Electrify launched several LFW Collections on behalf of Ted Baker with a series of Pop-Up Fashion Show's. Electrify provided Event Management, Production and sourced exclusive Private Hire Venues in order to create the fashion show pop-up's as a creative way to launch Ted Baker's new season's collections to press, media and trade buyers.

VIKTOR & ROLF FLOWER BOMB

Brand Experience Consultancy

Electrify worked with the Viktor & Rolf Flower Bomb team at  L'Oreal Luxe with a Planning Project featuring Creative Idea Development in order to create a global creative brand activation toolkit for retail and through the line campaigns.

YSL BLACK OPIUM & YSL LA NUIT DE L'HOMME

Brand Experience Workshops and Consultancy

Electrify worked with the YSL Black Opium and La Nuit De L'Homme marketing teams at L'Oreal Luxe, hosting a series of Workshops featuring Creative Idea Development and Planning in order to work with the internal teams to develop the Black Opium and La Nuit De L'Homme brand activation toolkits through the line and at retail, with an experiential marketing strategy to drive engagement and cross category product sales (fragrance and beauty).

EYEKO COSMETICS

Luxury Retail Design & Build

Electrify designed, built and launched numerous luxury retail displays for Eyeko on behalf of M Beauty including their Flagship Beauty Counter featuring Design and Build, and a unique point of sale Hologram at Harvey Nichols. Alexa Chung's collection and the brand's new personalised BESPOKE mascara range were featured in creative displays supported by POS units at other Department Stores such as Selfridges. The retail areas were designed in order to create an iconic retail brand identity for Eyeko and drive sales growth globally.

DIESEL OTB WILD

Interactive Installation & Product Sampling

Electrify launched Diesel OTB Wild on behalf of L'Oreal Luxe with a Product Sampling Campaign featuring an Interactive Video and DOOH Media Installation at Shopping Malls. The campaign was designed to raise awareness and drive product trial for Diesel's new fragrance; Only The Brave Wild.

RODIAL COSMETICS

Luxury Retail Design & Build

Electrify launched Rodial Skincare's latest craze, their Sculpting Bar and Flagship Beauty Counter at Harvey Nichols. The requirements of the historic department store were challenging due to age of the ceiling and site restrictions, so the project required our on-site teams persistant and dedicated approach to overcoming complex Design and Build challenges ultimately creating a stand-out, hugely profitable beauty counter, with a stunning illuminated canopy drop from ceiling, and tabletop diffused lights in flattering shades. In addition to a stunning Sculpting Bar contour counter and flagship skincare display, Electrify also supported the launch of the new in-store sculpting experience with an Interactive Face Contour App, promoted globally to cement Rodial's glamorous retail brand identity and launch their new makeup range successfully.

JUICY COUTURE

Product Sampling & Social Media

Electrify launched Juicy Couture Viva La Juicy fragrances on behalf of Elizabeth Arden with a Fragrance Sampling Campaign featuring a Juicy Couture Christmas Retail POS Display, Model Brand Ambassadors and a social media contest, at Shopping Malls nationwide in order to drive product trial and sales.

NIP & FAB

Product Launch & VIP Event

Electrify launched Nip + Fab 'Frown Fix' on behalf of Rodial Skincare with a VIP Celebrity Launch & Brand Activation featuring an In-Store Promotion & Product Sampling at Westfield Shopping Centre and Boots stores nationwide, to create a launch event with a huge buzz and drive sales.

CAT FOOTWEAR

Product Seeding & Influencers

Electrify promoted CAT on behalf of Wolverine, the campaign featured a partnership with Stance socks and saw Electrify successfully Product Seeding a selection of festival style boots to influencers, in the run up to Glastonbury Festival. The project was designed in order to align CAT Footwear with a selected group of key influencers and crew from carefully targeted areas on-site at Glastonbury Festival, resulting in niche and hard to achieve product placement and organic social content from hard to reach opinion-formers and talent.

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