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ENTERTAINMENT

We have significant experience working on launches, events and stunts with clients in the entertainment sector, from film and TV to video games and music, we can bring your idea to life or come up with our own, all within incredibly tight timescales and budgets.

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2K GAMES - BIOSHOCK INFINITE: BURIAL AT SEA

Guerrilla Marketing Campaign

Electrify promoted Bioshock Burial at Sea on behalf of 2K Games with a Guerrilla Marketing Campaign featuring Posters from the Video Game, washed up on Beaches around the globe, to Create Intrigue and Social Media Buzz for the new release.

ACTIVISION - CALL OF DUTY BLACK OPS

Immersive Pop-Up's and Events

Electrify Promoted Call of Duty Black Ops on behalf of Activision with a Global Pop-Up Brand Experience Tour, featuring an Immersive Brand Experience & Social Media Contest in transformed Empty Retail Units. The events were designed in order to bring to life the video game through a series of global immersive pop-up's.

UNIVERSAL MUSIC - TOBY KEITH

Pop-Up Gig and Immersive Brand Experience Events

Electrify created the Toby Keith Showcase Gig for his new album; Clancy's Tavern on behalf of Universal Music, with an Album Launch Party. The Live Gig was held at a Private Hire Venue, in order to create an intimate and atmospheric gig to mark the release of Toby Keith's new album.

UNIVERSAL MUSIC - EMINEM: RELAPSE

Pop-Up Hospital and Immersive Brand Experience Events

Electrify Promoted Eminem’s new album Relapse on behalf of Universal Music with a Pop-Up Event featuring innovative Set Design and Production. The Immersive Theatre events in Covent Garden, London, were designed in order to create an immersive brand experience to bring to life the theme of the album; Relapse, while driving footfall into the local HMV store.

AMAZON - LOVE FILM INSTANT

Brand Activation & Ambient Media

Electrify promoted LOVEFiLM Instant on behalf of Amazon with a Brand Activation Tour featuring Sign-Up's at shopping malls nationwide. The brand experience centre was supported by a national ambient media campaign and digital vehicle roadshow featuring a green screen photocall.  The Promotional Events were held at Malls and Commuter hotspots in order to raise brand awareness of LOVEFILM Instant, deliver engaging product demonstrations, educate shoppers on the array of devices offering the LOVEFiLM service, drive sign-ups / data capture.

ITV - THE COLOUR OF MONEY

Promotional Tour

Electrify promoted the The Colour of Money on behalf of ITV with a Promotional Tour at Shopping Malls, nationwide. The Immersive Brand Experience was designed in order to bring to life the new TV Show through a series of interactive live events that marked its launch.

ENTERTAINMENT ONE - TWILIGHT BREAKING DAWN

Publicity Stunt

Electrify promoted Twilight Breaking Dawn on behalf of Entertainment One, with Publicity Stunt featuring a parade of hundreds of brides that turned up for a media photocall and World Record attempt, outside HMV in Central London in order to raise awareness of the TV show; Twilight Breaking Dawn/

ENTERTAINMENT VIDEOS

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