FIAT PUNTO EVO
Guerrilla Light Projections
Electrify launched the Fiat Punto Evo on behalf of Fiat Chrysler with an Ambient Media Campaign. The Guerrilla Video Light Projections were screened at Iconic Outdoor Public Areas to creatively showcase the Fiat Faithless music video; a unique branded content entertainment release.
JAGUAR F TYPE
Electrify promoted the Jaguar F Type on behalf of Jaguar Landrover with a Brand Activation Tour featuring Car Placement at Outdoor Public Area’s in order to demonstrate the cars features and benefits.
Sponsorship Activation & Placement Campaign
Electrify promoted the Audi R8 and RS on behalf of Volkswagen Group and MediaCom, with a Brand Activation Tour featuring Car Placement. The cars were placed at Luxury Events in order to showcase the vehicles, align with prestigious event properties and demonstrate the vehicles features and benefits, live to an affluent audience with great dwell time.
Electrify promoted the SEAT Exeo on behalf of Volkswagen Group and MediaCom with a Brand Activation Campaign featuring Car Placement at Shopping Malls and Airports around the UK. The campaign was booked in prominent outdoor media sites in high footfall travel and shopping locations, with each site scheduled chosen for it's prominence and visibility in order to demonstrate the cars features and benefits through an eyecatching automotive showcase.
Prop Sourcing, VFX Prop Production, and Art Department
Electrify worked with Panasonic Automotive on behalf of HMX Media with a Set and Production Design Project featuring Prop Sourcing, VFX Green Screen Prop Production, and provision of an Art Department team. The project was filmed in the Studio and a variety of hired Locations, with the primary role of the props produced being in order to allow the 'car of the future' to be superimposed by HMX Media's team as CGI graphics in post-production, to create a video for CES 2018 Las Vegas.